Market Growth

The global fibre need calls for innovative products across categories.

Total consumption of dietary fibre has gone up by more than 60%1 in the last decade alone, driving manufacturers to continue to develop new and innovative products that meet consumers’ expectations for nutrition and taste. In fact, the global market for whole grain and high-fibre foods is forecast to reach $23.5 billion by 2017.2

1 Natural Marketing Institute Health and Wellness Trend Survey Compendium, 2013
2 Global Industry Analysts, Inc.