Fibre and consumers

Consumers know that their diets lack fibre. Globally, their intake of fibre falls considerably short of recommendations.

The global fibre deficit creates the potential for long-term public health implications. But it also presents an opportunity for food and beverage manufacturers to respond to the growing global need with fibre-fortified food and beverage products.

Growing awareness of dietary deficiency, along with the health benefits associated with consuming fibre, have prompted consumers to become more conscious of food and beverage products that contain fibre.

In fact, consumers indicate a willingness to pay a premium for products with fibre across many categories.1

1 Tate & Lyle quantitative research, January 2011