The global fibre market

Fibre is the No. 1 nutrient consumers desire.1

Nearly half of consumers state that they want more fibre in their diet,2 and they are increasingly looking beyond the traditional sources to get it.3 As a result, there is an unmistakable opportunity for food and beverage manufacturers to produce fibre-fortified products that answer consumers’ health and taste demands.


1 Natural Marketing Institute, Health and Wellness Trend Survey, Compendium, 2013
2 Ibid
Tate & Lyle quantitative survey, January 2011
6 GfK Roper Reports, 2010